Japanese title: ご褒美のアフタヌーンコーヒー
Romaji title: gohoubi no AFUTANUUNKOOHII
English title: The Reward of Afternoon Coffee

Members: Iida, Abe, Yaguchi, Yasuda, Nakazawa, Ogawa, Fujimoto

Release date: 2010.10.13

Catalog nr: –
Label: UP-FRONT WORKS Co., Ltd.

First press: no

«Afternoon Coffee» is Afternoon Musume’s first release as a group (they would later change their name to Dream Morning Musume). It was released as a digital download only. 

This is the first single for Yuko Nakazawa in any Morning Musume related group since the release of Renai Revolution 21 back in 2000. Nozomi Tsuji was absent from this release due to her pregnancy.

In September 2010 UFA created a promotional unit from the OGs for Georgia Coffee Drinks. The unit was called Afternoon Musume (アフタヌーン娘δ), and they did commecials for the brand. In October 2010 they released a digital single called «Afternoon Coffee», which was a slower enka stylized version of Morning Musume’s first official single «Morning Coffee».

iTunes cover

iTunes cover

The CM features Afternoon Musume members in a slightly old fashioned building where they provide Georgia Coffee drinks to some actors who are resting. Both Yaguchi Mari and Fujimoto Miki don’t appear in the commercial, but their voices are heard in the song. They also made comments on the Georgia Coffee Special Video. 

There is also a commercial of the recording of the song. When Morning Musume was still a part of ASAYAN, the program would air live footage of the girls in the recording studio, recording songs. It looks like a nod to those times.

On September 30th, 2010, The special graduated member unit made a special appearance at the LIQUIDROOM Ebisu in Tokyo where the drink was being promoted. For the event, fans were invited to come see the new unit do a mini talk + live that featured the girls, although Yasuda Kei was unable to attend. (hello!projectwikia)

Promo poster

Promo poster


01. ご褒美のアフタヌーンコーヒー (Gohoubi no Afternoon Coffee; The Reward of Afternoon Coffee)


ご褒美のアフタヌーンコーヒー (Gohoubi no Afternoon Coffee)

Lyrics & Music: Tsunku | Arrangement: Yuichi Takahashi